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Sarah Kennedy, Fashion Model
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The print ads will run in publications such as GQ, Maxim, FHM, Blender, Seventeen, In Style, Elle,Flaunt, Lucky and W.
Print-wise, a six-month campaign aimed at reaching over 25 million readers is underway, running in all the leading gaming magazines and in consumer publications such as Maxim, Playboy, Rolling Stone, Spin, Stuff, Complex, FHM, Gear, Blender, The Source, BPM Culture, URB, XXL, Vice and Transworld Snowboarding.
The new magazine looks and feels more like trendy magazines Blender, Maxim and naturally FHM, replete with plenty of "news bugs" and short focus pieces.
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